American consumers have been spoilt for choice when it comes to shopping for their preferred lighting brands. This is because the online lighting stores have made it possible for buyers to take a look at a much wider range and more extensive collections when compared to their traditional brick and mortar stores. Online lighting stores now stock most major brands like Hudson Valley Lighting, House of Troy, Hubbardton Forge and Seagull Lighting.
Benefits of Shopping Online for Lighting Fixtures
The first advantage for buyers is that they instantly get access to a wider range and selection of lighting fixtures than they could access from a retail store, especially if they live away from the major cities and retail markets. Though catalogs were an option for such customers, the selection of products was much lesser when compared to the range that is now available online. Online lighting stores can offer new models and special editions for customers to purchase. Traditional stores might not stock all models of a brand for lack of space. The internet also provides a meeting place for enthusiasts to discuss their preferences and new trends like rustic lighting and minimalist design on online forums and discussion boards. Buyers can also carry out a price comparison to find out which websites offer a particular fixture at a cheaper price. There are also group buying options where consumers come together to purchase in bulk for lower prices.
How Online Lighting Stores Score Over Traditional Outlets
Online Lighting stores can save their owners money by not using valuable real estate unlike traditional stores. They can easily update their website to reflect changes in inventory. It is easy to hold deals on websites as the target audience is much larger and more buzz can be created. Some brick and mortar stores have started online lighting retail sites to expand their reach to customers outside their home base. These stores can explore many ways to ensure customers get their orders. They can arrange for door delivery or customer pickup and tie up with a variety of logistics providers to ensure good service. The online stores can explore warehouse storage or just in time delivery options to ensure the wait time for customers is reduced. They can also offer tracking options for the purchaser to see the dispatch status of the products they have ordered.
Why Brands Are Taking the Online Route
Its not only sales that brands are targeting by maintaining an online presence through lighting stores. The internet also allows these firms to carry out more emphatic marketing campaigns. They can also measure the response to their campaigns as well as the buzz among purchasers on online forums. Brands also maintain a presence on social media websites, so customers can contact them with their queries and grievances if they have any. Brands can easily reach their target user base by email and social media announcements.