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by Jacky Tai : Get a Name!: 10 Rules to Create a Great Brand Name

ISBN : #9812618465 | Date : 2009-03-31

Description :

PDF-58c95 | So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn’t have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances … Get a Name!: 10 Rules to Create a Great Brand Name


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Reads Innovation Featured Discipline Drucker PDF 9eaffe6be

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by Harvard Business Review : HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)

ISBN : #1633694607 | Date : 2013-03-12

Description :

PDF-d3497 | To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth … HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)


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by Khanh Pham-Gia : Marketing strategy of Sony for portable audio device business

ISBN : #3640380924 | Date : 2009-07-31

Description :

PDF-05e37 | Research Paper (undergraduate) from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid develo… Marketing strategy of Sony for portable audio device business


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by Stanley Leo Fidel : Start-Up Telemarketing: How to Launch a Profitable Sales Operation (Wiley Series on Business Strategy)

ISBN : #0471629456 | Date : 1987-12-24

Description :

PDF-d727d | By the year 2000, an estimated 7 million people will earn their livings in the telemarketing industry. Telemarketing has become a multi-billion dollar industry, with more and more business taking place via telephone each year. This book is for those small and medium-sized companies whose limited resources or geographical locations inhibit employing experts to design, develop, and implement effecti… Start-Up Telemarketing: How to Launch a Profitable Sales Operation (Wiley Series on Business Strategy)


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by Sarmistha Sarma : Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

ISBN : #1522527273 | Date : 2017-07-13

Description :

PDF-98e28 | Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferenc… Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)


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Full Price Competing Value Economy PDF Da413a55f

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by Thomas J. Winninger : Full Price: Competing on Value in the New Economy

ISBN : #0793139546 | Date : 2000-09

Description :

PDF-274cc | Despite the fact that corporate revenues are higher than ever, corporate profits remain flat. To stand apart from the competition and succeed in the new economy, businesses need to stop competing on price and focus instead on value. By meeting the highest needs of your company’s premium customers, says master business strategist Thomas J. Winninger, you can maximize your value and charge full p… Full Price: Competing on Value in the New Economy


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Exploiting Research Results Innovation Information PDF 0ebcd4113

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by European Communities : Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg))

ISBN : #928275331X | Date : 1996-05

Description :

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[Pub.51tnd] Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg)) PDF | by European Communities


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Pricing Human Capital Developing Managing Ebook PDF 3615002db

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by Stephan M Liozu : Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

ISBN : # | Date : 2015-07-03

Description :

PDF-2e907 | The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literatur… Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills


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Theoretische Fundierung Praktische Relevanz Handelsforschung PDF 8adba01ed

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: Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)

ISBN : #3835007025 | Date : 2007-02-22

Description :

PDF-ca7e2 | Namhafte Handelsexperten thematisieren zentrale Aspekte des Konsumentenverhaltens als Basis einer marktorientierten Unternehmensführung. Die strategische Planung im Handel wird ebenso angesprochen wie die operativen Instrumente des Handelsmarketings, neue Organisations- und Kooperationsformen und der Einsatz innovativer Technologien…. Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)


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Mobile Commerce Grundlangen GeschA4ftsmodelle Erfolgsfaktoren PDF A72928b52

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: Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)

ISBN : #3409119051 | Date : 2001-11-29

Description :

PDF-61340 | Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukünftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien für das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lektüre mit vielen Praxisbeispielen…. Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)


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by BusinessNews Publishing : Summary: Getting Everything You Can Out of All You’ve Got: Review and Analysis of Abraham’s Book

ISBN : # | Date : 2013-02-15

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PDF-a1da2 | The must-read summary of Jay Abraham’s book “Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition”.This complete summary of the ideas from Jay Abraham’s book “Getting Everything You Can Out Of All You’ve Got” shows how you can increase your success rate in everything you do in three steps: taking full advantage of what you hav… Summary: Getting Everything You Can Out of All You’ve Got: Review and Analysis of Abraham’s Book


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Public Relations Victoria Friederike Feitsch Ebook PDF 1f3060d50

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by Victoria Friederike Joy Feitsch : Public Relations – Strategically important?

ISBN : # | Date : 2009-03-02

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PDF-ee365 | Seminar paper from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, Robert Gordon University Aberdeen, 9 entries in the bibliography, language: English, abstract: “A communication concept which is systematically planned and optimised may not offer a guarantee for success, however, it minimises the risk of failure.” (Mast 2006) […… Public Relations – Strategically important?


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by Andreas Rühl : Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)

ISBN : #382447915X | Date : 2003-08-28

Description :

PDF-1348a | Andreas Rühl und Steffen Steinicke entwickeln einen leistungsfähigen Lösungsansatz, der eine Verbesserung von Ertrag, Flexibilität und Kundenbindung in den Unternehmungen ermöglicht…. Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)


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[Pub.32DYO] Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition) PDF | by Andreas Rühl


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Strategies That Win Sales Organizations PDF 381174349

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by Mark Marone : Strategies That Win Sales: Best Practices of the World’s Leading Organizations

ISBN : #0793188601 | Date : 2005-01-01

Description :

PDF-8d43b | As senior managers at AchieveGlobal, one of the world’s leading sales organizations, the authors know what it takes for companies to position themselves for growth. Today’s complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. … Strategies That Win Sales: Best Practices of the World’s Leading Organizations


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Seat Table Salespeople Decisions Executive PDF Cdbc035b3

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by Marc Miller : A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level

ISBN : #1929774699 | Date : 2009-05-01

Description :

PDF-9b091 | Named Best in Category, Sales, in 800-CEO-READ’s Business Book Awards Marc Miller, author of the bestselling Selling is Dead, delivers another critical tool for connecting with decision makers to make more and bigger sales. A Seat at the Table offers a new sales approach: stop selling and start helping customers win, win bigger, and win more often. Customers only care about one thing: value. And… A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level


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